Friday, January 13, 2017

ITC's market share is high!

How important is Scouting to the fabric of the five counties covered by our Council? Consider this -- market share is a measurable used to determine the percentage of available youth in a given population who are in Scouting. Nationally, 12% of youth are in Cub Scouts or Boy Scouts. In our Council, just under 20% of all area boys are scouts. Think about that -- 1 out of every 5 boys in our coverage area are scouts! Wow!